Who we are
We are a small passionate team driven to make a difference to the planet in the industry we know. Our founders have 30 collective years in the drinks industry and a desire to eliminate single use plastic by producing a fully biodegradable, recyclable and compostable solution to plastic drinks can holders and other packaging material and products.


Our mission
To help facilitate the removal of single use plastics for packaging within the drinks industry and beyond. It takes approximately 450 years (5 – 6 generations) for a plastic six pack ring to biodegrade. We want to provide a solution that works with nature, not against it and help transition the use of our material to replace other plastic-based products both within the drinks sector and beyond.
Nine things you need to know

1.1m animals die from plastic pollution every year

In the UK we recycle just 9% of our plastics

Cardboard has a recycling rate of 82% in the UK - the highest of any material

75% of millennials are willing to pay extra for sustainable products

The EU has voted to ban single-use plastics by 2021

There are believed to be 46,000 pieces of plastic in every square mile of ocean

Of all the plastic made in the world in 2018, approximately 40% was used for packaging

All major supermarkets in Britain have pledged to eradicate unnecessary single-use plastics by 2025
